Sales Promotion

Sales promotion consists of promotional activities that stimulate purchases, other than advertising, personal selling, and publicity. It normally involves a direct inducement (such as money, prizes, free trials, extra products, gifts, or specialized information) that provides extra incentives to buy now or buy more, visit a store, request literature, display a product, or take some other action. Promotions are also designed to motivate impulse purchase (through the implementation of in-store displays), increase the quantity purchase (via pricing discounts), or shift the burden of inventory from the manufacturer to distributors or retailers (by providing volume discounts or other incentives). Sales promotion activities occur simultaneously with, and leverage advertising and publicity. Examples of Sales Promotion Displays Fashion shows Coupons Exhibits Free samples Novelty items Trade shows Demonstrations The Positive Effect of Sales Promotion on Brand Volume Sales promotion adds immediate and tangible value to the brand by maximizing sales volume. Advertising helps to develop and reinforce quality, differentiate brand reputation, and build long-term market value. A short-term price cut or rebate may be very effective at boosting sales. When all brands appear equal, sales promotion can be more effective than advertising in motivating customers to try a new brand or to select one brand over another. A strong sales promotions should be focused, creative, hard to imitate, and should well timed. The Negative Effect of Sales Promotion on Brand Volume Excessive sales promotion at the expense of advertising hurts profits. Some marketers believe the proper expenditure balance is approximately 60% for trade and consumer promotion and 40% for advertising. High levels of trade promotions relative to advertising and consumer promotions, have a positive effect on short-term market share, but may have a negative effective on brand attitudes and long-term market share. Many consumer promotions can undercut a brand's image, especially those that offer discounted pricing. Customers may not develop brand loyalty and promotions may erode brand perception. Sales promotion has a high cost relative to gains generated. Overly aggressive sales promotion can draw competitors into a price war, which reduces sales and profits for everyone.

Playing Cards

A playing card is a piece of specially prepared heavy paper, thin cardboard, or thin plastic, figured with distinguishing motifs and used as one of a set for playing card games. Playing cards are typically palm-sized for convenient handling.

A complete set of cards is called a pack or deck, and the subset of cards held at one time by a player during a game is commonly called a hand. A deck of cards may be used for playing a great variety of card games, some of which may also incorporate gambling. Because playing cards are both standardized and commonly available, they are often adapted for other uses, such as magic tricks, cartomancy, or building a house of cards.

The front or face of each card carries markings that distinguish it from the other cards in the deck and determine its use under the rules of the game being played. The back of each card is identical for all cards in any particular deck, and usually of a single color or formalized design. Usually every card will be smooth however some decks have braille to allow blind people to read the card number and suit. The back of playing cards is sometimes used for advertising. For most games, the cards are assembled into a deck, and their order is randomized by shuffling.

Indian Poker

Blind man's bluff also called Indian poker, or squaw poker or Indian head is a version of poker that is unconventional in that each person sees the cards of all players except his own.

The standard version is simply high card wins. Each player is dealt one card that he displays to all other players traditionally stuck to the forehead facing outwards- supposedly like an Indian feather. This is followed by a round of betting. Players attempt to guess if they have the highest card based on the distribution of visible cards and how other players are betting.

Other versions forehead stud are variations on stud poker, in which one or more of the hole cards is hidden from its owner, but shown to all other players, as above. During its coverage of the 2004 World Series of Poker, ESPN showed a Blind Man's Bluff version of Texas hold'em.

A casino is a facility that houses and accommodates certain types of gambling activities. Casinos are for fun. Casinos commonly built near or combined with hotels, restaurants, retail shopping, cruise ships and other tourist attractions. Some casinos host live entertainment events, such as stand-up comedy, concerts, and sporting events. All Casino Information Portal with news, free email, web directory, freeware downloads, user's forum, greeting cards, online games and content articles on business, home, family, All Free Resources Poker room information for the best poker rooms are here. Live poker located in Alpine, California Alpine Poker Use our poker odds calculator to get an edge over your opponents - Get free poker odds for all major poker variations Always Poker The Directory of the top rated poker sites and online poker rooms for the best live, multi-player poker are here. Best Rated Poker California Casino Guide reviews and ratings of California Indian Casinos Ca Casinos

Poker Draw

Playing Draw Poker

Draw Poker is played with a standard 52-card deck. Standard poker rankings apply. Players are dealt five cards face down, one at a time, in rotation. A round of betting begins (check, bet, call, raise, or fold). The remaining players may discard any number of their original cards and have the same number of cards replaced by the dealer. Another round of betting occurs. The player with the highest ranking five-card poker hand wins. In the event of a tie, the pot is split equally.

Check

A check passes the action to the next player. If all players check, the next card is turned and the player's options repeat.

Bet

Initiating action by placing a bet.

Fold

You fold when the cards that you hold are so lousy that to remain in the game would spell certain doom. Correct way to fold: You gently place your cards in front of you face down on the table. Incorrect way to fold: You launch into a string of superlatives and demonstrably throw your cards into the air while pushing yourself away from the table in tears.

Call

In order to "call" you are required to contribute the equivalent amount of chips as the other players since your last bet. The player to the left of the dealer has the ability to "check" because the value of the pot has not been established. This is applicable on the first round of betting.

Raise

Similar to a "call" except this time you get to increase the value of your bet when the chance to do so arises since the last time you bet. This is a good strategy if you feel that you have a strong hand or want to see who's "bluffing" and who's not. There is generally a maximum limit that you can raise per round.